Depends on the niche. I run a tech site with 1.2 million daily page views, and yet Google reports 400,000 ad impressions a day. The other 66% are being blocked.

Depends on the niche. I run a tech site with 1.2 million daily page views, and yet Google reports 400,000 ad impressions a day. The other 66% are being blocked. This isn't hard to believe, since all my tech friends run ad blockers.