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My first thought: here's another Google offering they won't promote, and will discontinue in a year or two. Why bother? It reminds me of the "compare CD rates"
by chuckup 12y ago
My first thought: here's another Google offering they won't promote, and will discontinue in a year or two. Why bother?
It reminds me of the "compare CD rates" page they had - I tried to find it just now, but it looks like they killed it off.
But I did find this - Google Compare credit cards:
https://www.google.com/compare/creditcard/qs#p=0 https://www.google.com/compare/creditcard/qs#p=0
- obisw4n 12y agoI'm completely guessing here, but I'm wondering if this was spawned from looking at their own internal data on Adwords? I'm sure there are advertisers spending ungodly amounts of money toward auto insurance.. and Google probably thinks "oh we can do that easy and better, and take premium space on search". I think I remember reading an article somewhere that it was one of the most expensive keywords possible (Although this article is dated): http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-keywords-google-adwords http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-...
- vinkelhake 12y agoWhat does it matter? Are you going to invest heavily in this car insurance comparison service? Are you worse off now that Google tries this thing out?
- lern_too_spel 12y agoMaybe he goes shopping for new car insurance every six months and can't be bothered learning a new auto insurance comparison interface every time. This is a big problem for the two people who do that.
- beering 12y agoIt's most devastating when you've built up a community, a way of life, around a car insurance comparison tool. Then the company pulls the plug, and even if you can download an archive of your data, you lose a lot that of the connections between you and your car insurance social network. That's why car insurance comparison is best as a decentralized network, so that if one provider goes away, you can still call the other fifty providers as usual.
- omarchowdhury 12y agoMaybe he's working on a car insurance quote comparison startup.
- gress 12y agoI see that they are paid to promote some of those cards and that influences which ones they recommend, so this is just more Google sleaze.