I wonder how long it'll take for the general public to actually recognise those as valid things they can type into their browser. There was a sports event on T

I wonder how long it'll take for the general public to actually recognise those as valid things they can type into their browser. There was a sports event on TV recently and you could see a billboard ad in the background for a while with <location>.travel as main focus/ text on it, can't remember the exact one. I asked my sister - who is fairly adept in basic pc use - if she knew that this was a URL. She didn't and replied "without .at? or .com? That's confusing."