I'm curious about autoresponders. The landing page says that you can setup an initial autoresponder which is great, but to get the most out of email marketing y

I'm curious about autoresponders. The landing page says that you can setup an initial autoresponder which is great, but to get the most out of email marketing you need to setup a series of autoresponders to guide customers through things. So am I able to do that? Also, can I have multiple lists or do I need a separate account for each list?