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While it may be the case that kids these days demand and get the kind of toys they want, it is also the case (at least in certain cultures) that parents obsess
by Rambunctious 12y ago
While it may be the case that kids these days demand and get the kind of toys they want, it is also the case (at least in certain cultures) that parents obsess a lot on what kind of toys make their kids 'smarter', 'happier', etc.
So, Lego could look at ads that target parents in some of their markets.
- facepalm 12y agoYou think? Maybe they would hire you as a marketing consultant, because they probably never got round to thinking about that kind of thing. Not sure if "marketing" is even a thing in socialist countries like Denmark.
- icebraining 12y agoDenmark is not a socialist country, and they certainly have marketers, especially in multinational companies like Lego. In fact, their current CMO held the same position at Revlon before joining them.
- lione 12y agoI think this is the point where someone is supposed to say whoosh. The person above was being sarcastic.
- icebraining 12y agoI considered that option, but the comment history pushed me in the other direction. I plead Poe's law.