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Yes, a Null test really should be the first test you run if you're looking to get into A/B testing. You should also run an ongoing A/A test across your site or
by chucklarge 12y ago
Yes, a Null test really should be the first test you run if you're looking to get into A/B testing.
You should also run an ongoing A/A test across your site or app to have confidence your bucketing, data pipeline, stats tests and effect on metrics is working as expected over time.