Thanks. I'm not sure if this is the best approach since I'm kinda rusty at front-end dev, but @Shea created some super slick, high-fidelity mockups for us. And

Thanks. I'm not sure if this is the best approach since I'm kinda rusty at front-end dev, but @Shea created some super slick, high-fidelity mockups for us. And then I just broke them down into a bootstrap theme and a few custom CSS components. The best approach for quick bootstrap theming seems to be just grabbing all the variables and overwriting the ones you want to change. Here's our monolithic variables file: https://github.com/asm-products/signupsumo-web/blob/master/app/assets/stylesheets/_variables.sass https://github.com/asm-products/signupsumo-web/blob/master/a... The pricing issue is one I've thought about a lot. We'll have to see how the first few months go. At the end of the day we'll probably be able to change either our free plan or upgraded plan limits to cover that $99. I'll write a blog post about this once I have more info though.