5 ms·
So in business parlance, you're saying that it's easier to make money in a 'blue ocean', with little or no competition, than in a 'red ocean', with lots of comp
by vampirechicken 12y ago
So in business parlance, you're saying that it's easier to make money in a 'blue ocean', with little or no competition, than in a 'red ocean', with lots of competition.
- nine_k 12y agoThe problem is that you often have to start in a puddle, in a hope (but without a guarantee) that it will grow to a size of an ocean.
- vampirechicken 12y agoThe Blue/Red Ocean concept isn't about the size of the market, it's about the lack of competition in the market either by being first in a clearly new market, or by differentiating your offering from others to the extent that you're not competing for the same consumers. There's a book "Blue Ocean Strategy." It's worth a read for the explanation, and the case studies. There's worksheets and process too, but that didn't lend itself well to listening in the car.
- programminggeek 12y agoBlue oceans are amazing if you can find them.
- vampirechicken 12y ago"Blue Ocean Strategy" was an interesting, if repetitive, book. I enjoyed the examples/case studies.