This acquisition actually makes a lot more sense to me than Facebook buying Oculus. Oculus' ostensible business model was selling hardware to users, which is to

This acquisition actually makes a lot more sense to me than Facebook buying Oculus. Oculus' ostensible business model was selling hardware to users, which is totally orthogonal to Facebook's business model of selling users to advertisers. IMO there's absolutely no way Facebook bought Oculus just to get the revenue from selling Oculus hardware, but I still don't see what their plan would be for integrating that hardware into their existing business model. I can definitely see how a natural-language API would fit in.