It is when your name is identical to the co-Founder's name. It's link-baity by the fact that many people were baited into clicking that link under false pretens

It is when your name is identical to the co-Founder's name. It's link-baity by the fact that many people were baited into clicking that link under false pretenses. I'm not accusing this Wozniak of malice, however. I didn't look at the TLD I just clicked. I thought Woz was ditching OS X, I got excited. I was baited.