I, mostly, figure out the best use-case for the project and then translate it into some other language to get a cool name. For example, I am currently working o

I, mostly, figure out the best use-case for the project and then translate it into some other language to get a cool name. For example, I am currently working on a 2 way synchronization system which will mostly be used as a queuing system, so, I translated 'Queue' to 'Qatar', which is Hindi for queue :) Sometimes, I like to get the closest match in any other industry (Communications in this case). We recently named a notification system 'satellite', and similar names for publishers and subscribers.