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Here's his response to the leak: https://twitter.com/evanspiegel/status/545308400829997056 https://twitter.com/evanspiegel/status/545308400829997056

minimaxir 12y ago
The memo is ironic, due to Snapchat's infamous disregard for privacy measures. (E.g. SnapHack)
- higherpurpose 12y ago
  And the Snappening.
  - josu 12y ago
    That wasn't Snapchat's fault, was it? AFAIK a third party was the one that messed up, or did I eat the Snapchat PR bullshit?
    - harryh 12y ago
      On one hand no, it was definitely a 3rd party that allowed sent snaps to be permanently saved. On the other hand, perhaps Snapchat is making an unreasonable promise to their users (send data to someone else that will be auto-deleted) that is fundamentally impossible to enforce. It depends on your point of view.
ChuckMcM 12y ago
I was wondering about that, such an exposure doesn't seem to help the guy's cause. So how did it get out? Ok closer read, because Sony Hack. Wow, that is really sad.
- fossuser 12y ago
  Paradoxically I think it will help him. The leaks to this point have showed him as obnoxious, careless etc. This one shows him as focused, driven and smart (the details don't really matter anymore and will likely be forgotten anyway). While I think most people who have experience dealing with the media probably assumed this was the case, now most people will see it without any surrounding PR. Overall though probably won't sway things too much either way. (Not that the media is always wrong, sometimes they're probably right, i.e. clinkle)
  - marincounty 12y ago
    I wonder if these leaks are planned? I first became aware of Snapchat when Zuck offered a Zillion dollars for it. I thought it was a great idea, but the patent didn't seem bullet proof? The value is free texts--right? Personally, I see a future where you have two poor people with second hand smart phones and want to communicate for free. Great--they will use apps like SC, but not necessarily SC? I do see a tech bubble, and these leaks just might be free advertising? The amount of money throw around seems crazy. The icing on the cake was when Google bought Nest. I remember the CEO of Honeywell commenting on the Nest buyout. He said something like, 'They could have bought Honeywell and still have a lot of money left over'. (Honeywell is everywhere. Their products are in every building I have ever worked in--they are huge and diversified.) The CEO of Honeywell had a weird grin on his face when being interviewed--like he was just shocked at the amount of money spent. Anyways, I think we are being played? I think these leaks are planned.
    - sparky_z 12y ago
      "I think we are being played? I think these leaks are planned." Are you suggesting that all this stuff about North Korea was a misdirect, and the real purpose of the Sony hack was to vaguely improve the reputation of Snapchat's CEO? Or perhaps that Snapchat had advanced knowledge of the hack and Evan Spiegel intentionally emailed the head of Sony at the strategically appropriate time?
    - FlyingLawnmower 12y ago
      Is that really true about Honeywell? Last I checked, Honeywell was a Fortune 100 with a $70B+ market cap. Nest's 3B acquisition is really nothing compared to that...
    - vxNsr 12y ago
      You're confusing WhatsApp with snapchat, two totally different apps that have little in common aside from using the internet. WhatsApp is free text and group-chat done right. Snapchat is ephemeral pics and recently they've added text and and video (also self deleting). It's possible that Google could've bought Honeywell but not at the price they paid for Nest ($3 Bil) but it would've been pointless, google isn't interested in getting into the low-grade thermostat market, they want to be part of the "collecting info about you from devices you put in your home" market, so even though nest's first product was a thermostat, that's just incidental in Google's overall plans for the company.
FD3SA 12y ago
Wow, is all PR speak from SV companies so absolutely vacuous? This guy sounded much more intelligent in his private memos. This crap sounds like a teenager's diary. So many "feels" and "hurts" and "angrys"...really seems like he's writing to a bunch of young teens. I don't know how people work at companies like this. Between this and Marissa Mayer's children's book reading at an all employee meeting, I'd get fired twice for laughing out loud and calling the CEO of the company a blabbering idiot. Anyone care to unravel the mystery of teen mystery PR speak?
- cylinder 12y ago
  It's not PR speak, it's their generation. I'm only a few years older and can't even relate to it. My peers have even noticed this in our younger male siblings - they're only ~3 years younger, but they would constantly get into emotional fights with their good friends (lasting several days), cry all the time, and generally are a lot more sensitive and emotional. We don't understand it at all.
  - deleted 12y ago
    [deleted]
    - vxNsr 12y ago
      Not to go to far off on this strange tangent, but, What? you don't know anyone younger than you? How'd you manage that? Did you have someone vet people before they introduce you, and if their birthday falls after yours you wouldn't speak to them? As more anecdotal evidence: I'm probably 5 years younger than you and my friends are split, some are like 16 year old girls when it comes to "did he/didn't he" and the rest of us don't have therapists telling us how to think. re the letter: that last line is killer "We're going to change the world because this is not the one we want to live in." Really? your sexting app is going to change the world for the better? that kinda grandiosity is what makes talking to these people so aggravating.
      - deleted 12y ago
        [deleted]
nhayden 12y ago
>We're going to change the world How does the owner of a company that people use for swapping naked/drunk/silly photos expect to change the world? Snapchat could disappear over night and it wouldn't have much of an impact on anyone other than the people working there.

minimaxir 12y ago

The memo is ironic, due to Snapchat's infamous disregard for privacy measures. (E.g. SnapHack)

higherpurpose 12y ago
And the Snappening.
- josu 12y ago
  That wasn't Snapchat's fault, was it? AFAIK a third party was the one that messed up, or did I eat the Snapchat PR bullshit?
  - harryh 12y ago
    On one hand no, it was definitely a 3rd party that allowed sent snaps to be permanently saved. On the other hand, perhaps Snapchat is making an unreasonable promise to their users (send data to someone else that will be auto-deleted) that is fundamentally impossible to enforce. It depends on your point of view.

ChuckMcM 12y ago

I was wondering about that, such an exposure doesn't seem to help the guy's cause. So how did it get out? Ok closer read, because Sony Hack. Wow, that is really sad.

fossuser 12y ago
Paradoxically I think it will help him. The leaks to this point have showed him as obnoxious, careless etc. This one shows him as focused, driven and smart (the details don't really matter anymore and will likely be forgotten anyway). While I think most people who have experience dealing with the media probably assumed this was the case, now most people will see it without any surrounding PR. Overall though probably won't sway things too much either way. (Not that the media is always wrong, sometimes they're probably right, i.e. clinkle)
- marincounty 12y ago
  I wonder if these leaks are planned? I first became aware of Snapchat when Zuck offered a Zillion dollars for it. I thought it was a great idea, but the patent didn't seem bullet proof? The value is free texts--right? Personally, I see a future where you have two poor people with second hand smart phones and want to communicate for free. Great--they will use apps like SC, but not necessarily SC? I do see a tech bubble, and these leaks just might be free advertising? The amount of money throw around seems crazy. The icing on the cake was when Google bought Nest. I remember the CEO of Honeywell commenting on the Nest buyout. He said something like, 'They could have bought Honeywell and still have a lot of money left over'. (Honeywell is everywhere. Their products are in every building I have ever worked in--they are huge and diversified.) The CEO of Honeywell had a weird grin on his face when being interviewed--like he was just shocked at the amount of money spent. Anyways, I think we are being played? I think these leaks are planned.
  - sparky_z 12y ago
    "I think we are being played? I think these leaks are planned." Are you suggesting that all this stuff about North Korea was a misdirect, and the real purpose of the Sony hack was to vaguely improve the reputation of Snapchat's CEO? Or perhaps that Snapchat had advanced knowledge of the hack and Evan Spiegel intentionally emailed the head of Sony at the strategically appropriate time?
  - FlyingLawnmower 12y ago
    Is that really true about Honeywell? Last I checked, Honeywell was a Fortune 100 with a $70B+ market cap. Nest's 3B acquisition is really nothing compared to that...
  - vxNsr 12y ago
    You're confusing WhatsApp with snapchat, two totally different apps that have little in common aside from using the internet. WhatsApp is free text and group-chat done right. Snapchat is ephemeral pics and recently they've added text and and video (also self deleting). It's possible that Google could've bought Honeywell but not at the price they paid for Nest ($3 Bil) but it would've been pointless, google isn't interested in getting into the low-grade thermostat market, they want to be part of the "collecting info about you from devices you put in your home" market, so even though nest's first product was a thermostat, that's just incidental in Google's overall plans for the company.

FD3SA 12y ago

Wow, is all PR speak from SV companies so absolutely vacuous? This guy sounded much more intelligent in his private memos. This crap sounds like a teenager's diary. So many "feels" and "hurts" and "angrys"...really seems like he's writing to a bunch of young teens. I don't know how people work at companies like this. Between this and Marissa Mayer's children's book reading at an all employee meeting, I'd get fired twice for laughing out loud and calling the CEO of the company a blabbering idiot. Anyone care to unravel the mystery of teen mystery PR speak?

cylinder 12y ago
It's not PR speak, it's their generation. I'm only a few years older and can't even relate to it. My peers have even noticed this in our younger male siblings - they're only ~3 years younger, but they would constantly get into emotional fights with their good friends (lasting several days), cry all the time, and generally are a lot more sensitive and emotional. We don't understand it at all.
- deleted 12y ago
  [deleted]
  - vxNsr 12y ago
    Not to go to far off on this strange tangent, but, What? you don't know anyone younger than you? How'd you manage that? Did you have someone vet people before they introduce you, and if their birthday falls after yours you wouldn't speak to them? As more anecdotal evidence: I'm probably 5 years younger than you and my friends are split, some are like 16 year old girls when it comes to "did he/didn't he" and the rest of us don't have therapists telling us how to think. re the letter: that last line is killer "We're going to change the world because this is not the one we want to live in." Really? your sexting app is going to change the world for the better? that kinda grandiosity is what makes talking to these people so aggravating.
    - deleted 12y ago
      [deleted]

nhayden 12y ago

>We're going to change the world How does the owner of a company that people use for swapping naked/drunk/silly photos expect to change the world? Snapchat could disappear over night and it wouldn't have much of an impact on anyone other than the people working there.