Just looking at my uber rides, I am pretty certain Uber could already infer some interesting facts about my life. Cross-referencing with geo-data, time, and we

Just looking at my uber rides, I am pretty certain Uber could already infer some interesting facts about my life. Cross-referencing with geo-data, time, and weekly occurences, I am pretty sure Uber could infer who's in my social circle, and under which category (coworker, wife, arm-candy...) The day Uber links its userbase with Facebook we are doomed.