6 ms·
It's not hypothetical. Twitter has significant revenue. When revenue is generated from eyeballs (ads), then yes, number of users and engagement is a valuable me
by jrallison 12y ago
It's not hypothetical. Twitter has significant revenue. When revenue is generated from eyeballs (ads), then yes, number of users and engagement is a valuable metric (yet not the only one).
- danieltillett 12y agoThe problem is Twitter has even more significant expenses. What worries the bond rating agencies is if this will ever change.
- jrallison 12y agoOf course. I wasn't challenging the bond rating, just the parent's notion that user engagement isn't a valuable metric for Twitter.
- danieltillett 12y agoUser engagement is not valuable to a bond holder since they see none of the upside. The only thing they care about is can twitter pay on time.
- harryjo 12y agoengagement -> ad views -> revenue -> bond payment