Scalability. They're all b2b with high ($500k+) customer lifetime values, but the first business, in the best case, could serve about 30 clients simultaneously

Scalability. They're all b2b with high ($500k+) customer lifetime values, but the first business, in the best case, could serve about 30 clients simultaneously. The second could serve (in the best case) a few hundred. The startup could serve thousands.