If Apple were just trying to get people to buy upgraded stuff from them, I'd understand. But they're not even doing that very well; the $699 configuration mini

If Apple were just trying to get people to buy upgraded stuff from them, I'd understand. But they're not even doing that very well; the $699 configuration minis still come standard with a 5400 rpm spinning disk, for example, and SSDs and 16GB RAM are both considered "customized Macs" that you can't just walk into any Apple Store and buy.