Reminds me a bit of this article: http://www.wired.com/wired/archive/7.02/chiat_pr.html http://www.wired.com/wired/archive/7.02/chiat_pr.html (not because of t

Reminds me a bit of this article: http://www.wired.com/wired/archive/7.02/chiat_pr.html http://www.wired.com/wired/archive/7.02/chiat_pr.html (not because of the author's experience, but rather a pitfall I can see occurring)