I think you're overestimating the organic nature of "urban hipster" culture quite a bit. Its determined largely in a top-down manner like the other examples you

I think you're overestimating the organic nature of "urban hipster" culture quite a bit. Its determined largely in a top-down manner like the other examples you've cited, just via different avenues. I would cite the rise of PBR[1] as an example. [1] http://www.theatlantic.com/health/archive/2010/10/how-pbr-cornered-the-indie-hipster-bike-messenger-beer-market/64816/ http://www.theatlantic.com/health/archive/2010/10/how-pbr-co...