edit: missed the "unlimited" bit, i agree if you're buying an "unlimited" service, there shouldn't be an artificial cap why not? if I only want to use a small

edit: missed the "unlimited" bit, i agree if you're buying an "unlimited" service, there shouldn't be an artificial cap why not? if I only want to use a small amount of bandwidth per month, why should I pay the same as someone who uses 10 or 20 times as much? (I don't only use a small amount, but that's why i sprung the extra $10 a month to go from 500GB to unlimited) having grown up with segmentation on both speed and quota, i struggle to understand why there's such opposition to the idea