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The article is correct, but you have to find a way to convince clients of your 2x estimate since they don't realize they are going to spend it over time with yo
by StephenGL 12y ago
The article is correct, but you have to find a way to convince clients of your 2x estimate since they don't realize they are going to spend it over time with your competitor.
- eriklarsson 12y agoYes. That's a completely different challenge. Making your client understand the ROI. One way of doing it is offering a "light" version which previews your full service. A product you buy once but functions to funnel you into the main service.