If I were a Vegas bookie, I'd think Ello has perhaps as high as a one in 10 chance of becoming the next major social network, and on the low end a one in 1,000

If I were a Vegas bookie, I'd think Ello has perhaps as high as a one in 10 chance of becoming the next major social network, and on the low end a one in 1,000 chance. A $20M valuation would place them at one 10,000th of Facebook. Pretty & usable are easily purchased. Throw an expensive dev team at it. Brand and reputation are more difficult.