The bigger question is, why isn't this a concern when investing in a company? Certainly if I were to open a b2c smb (small business) and have a horrible track r

The bigger question is, why isn't this a concern when investing in a company? Certainly if I were to open a b2c smb (small business) and have a horrible track record, banks and private investors would think twice. If I am a startup? Who cares?