My startup http://usetrace.com http://usetrace.com is a web monitoring (+regression testing) tool with the "monitor for your users" philosophy mentioned in Rob'

My startup http://usetrace.com http://usetrace.com is a web monitoring (+regression testing) tool with the "monitor for your users" philosophy mentioned in Rob's article. Monitoring is done on the application/feature level -> alerts are always about a feature visible to the users.