It's pretty clear to me what the thought processes are behind this. Microsoft have seen all the release parties that Free Software projects like Debian and Ubu

It's pretty clear to me what the thought processes are behind this. Microsoft have seen all the release parties that Free Software projects like Debian and Ubuntu, FreeBSD et al have, and somewhere there's been a meeting that posed the question 'How can we have the same for Windows 7?'. Videos like this are the answer they came up with. Unsurprisingly it looks plasticy and fake, because they're trying to fake something that has grown spontaneously elsewhere.