Marketing gimmick sometimes frustrates the hell out of me. 1. (No app required) - but the person hosting the photos need to install the app? 2. (Download on t

Marketing gimmick sometimes frustrates the hell out of me. 1. (No app required) - but the person hosting the photos need to install the app? 2. (Download on the Apple Store icon)- Yet clicking on it will give you a coming soon page. Will it kill you to put a "Coming Soon" text below the icon ? Of course, I am still trying to wrap my head around the use case for this concept, especially when you have a dozen other ways to solve this problem. Oh wait, what was the problem again?