1. Show them technology they can't (or haven't made themselves) 2. Build a team that has a history of making the industry money - my co-founder was the first pe

1. Show them technology they can't (or haven't made themselves) 2. Build a team that has a history of making the industry money - my co-founder was the first person to sell rock shirts in mass retail (read: $$$) 3. Make something artists want.