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> b) People are too optimistic about their future behaviour. I read about a focus group once where a company was asking consumers about different color tea ket
by DontBeADick 12y ago
> b) People are too optimistic about their future behaviour.
I read about a focus group once where a company was asking consumers about different color tea kettles. They had tea kettles in a dozen colors and asked people which one they would purchase. The responses were split fairly evenly among all the different colors. At the end of the day, the people who participated in the focus group were allowed to take home one of the tea kettles for free. Almost all of them chose white or black.
- steilpass 12y agoNice story. Do you have the source to read it up?
- davemel37 12y agoI definitely read this story as well. It is possible it was in Robert Cialdini's book, "Influence: The Psychology of Persuasion." I may be wrong, but either way it is a must read book.
- DontBeADick 12y agoI wish I did, I've spent hours trying to find it again. If anyone could link to the study I'd be eternally grateful.