There is some confusion around the article and it may be because of the way it is written. but here's a brief summary. Hope this helps to clarify: * The theory

There is some confusion around the article and it may be because of the way it is written. but here's a brief summary. Hope this helps to clarify: * The theory/hypothesis is not saying avoid pronouns. * It's about relative frequencies not absolute. * The pronoun frequency is looked at in different scenarios: 1. between two people who don't know each other 2. between two people who do know each other 3. pronoun frequencies of an individual in a diary, blog over a period of time. * The frequency of pronouns in spoken or written language is an unconscious activity. It's something that is hard to fake, unlike body language. * The words being compared/counted are primarily social identifiers vs determiners and articles.