BuildZoom (YC W13) Is Looking for a Director of Marketing

BuildZoom is a marketplace for remodeling and construction services that is changing the way people approach home improvement. With over half-a-million monthly users, we're the fastest growing company in this enormous sector of the market. We’re looking for a talented marketing generalist to play a key role in our customer acquisition efforts. The ideal candidate will have the creativity to come up with new marketing ideas; the focus to execute; and the discipline to constantly measure the quantitative results of their efforts. This is a perfect role for someone interested in the following: 1. Being the first marketing hire at a rapidly growing, early stage company. 2. Balancing an array of ongoing marketing programs with varying goals. 3. Exploring and applying Big Data and hyper-personalization. Working within a culture that emphasizes quantifiable results. 4. Opportunity to grow into an executive role. Examples of the challenges you’ll face 1. Developing and testing a variety of messages to acquire new users via sms, e-mail and direct mail. 2. Increasing engagement and retention with our existing users through AB testing, marketing automation and content marketing. 3. Developing and owning a referral program to acquire new users on both sides of the marketplace. 4. Optimizing our existing communications system to move customers through the funnel. Requirements 1. Multi-channel experience (e.g. e-mail, sms, direct mail). 2. Demonstrated ability to drive new user acquisition, conversion and retention. 3. Experience with marketing automation, CRM, various testing platforms. 4. Top-tier quantitative analysis and communication skills. Extra Credit 1. Ability to develop compelling copy that drives people to act. 2. Success building and implementing a customer referral program. 3. Experience with remodeling, construction and/or real estate. 4. Experience with two-sided marketplaces. If you're interested in working with us, e-mail us at jobs@buildzoom.com.