5 ms·

Was really hard to figure out what in that article has anything to do with "design". If anyone is as confused as I was, it seems that "design thinking" is somet

by compare 12y ago

Was really hard to figure out what in that article has anything to do with "design". If anyone is as confused as I was, it seems that "design thinking" is something totally different: http://en.wikipedia.org/wiki/Design_thinking http://en.wikipedia.org/wiki/Design_thinking and I'm not too sure what that phrase really means either.

pitchups 12y ago
From the Wikipedia article: "This approach differs from the scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking starts without preconceived problem definitions and solutions, in order to discover hidden parameters and alternate optimized paths to the goal." Airbnb experimented with a different approach by going out and taking better pictures themselves, rather than the using the preconceived notion that startups should never do things that do not scale.
- idlewords 12y ago
  That doesn't sound like any scientific method I know.
  - andyidsinga 12y ago
    was thinking the same thing ..how about a hypothesis and an experiment to test it :) it seems to me design and scientific method need not be separate at all... i worked with some good designers at ziba on my last project and they were effectively following a scientific method - hypothesis for design, rapid implementation, then testing with users, observe and repeat. ( was fun too )
GFischer 12y ago
I attended a workshop on Design Thinking, the tl;dr version is here (a PDF which I recommend especially for startups): http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf http://dschool.stanford.edu/wp-content/uploads/2011/03/Bootc... even better, try to get into the Stanford course (they give open, 4-hour workshops, the last one was full) http://dschool.stanford.edu/ http://dschool.stanford.edu/ Edit: they also have a virtual "crash-course": http://dschool.stanford.edu/dgift/ http://dschool.stanford.edu/dgift/ I was shown some of the materials students made (in full Stanford courses, not in the 4-hour introductory workshop :) ), and they were amazing. I observed that one thing Americans have over students in my home country/culture is, they're way more likely to learn how to make awesome presentations :) .
tensor 12y ago
Design Thinking is the new MBA, but coming from a design background. I'm not that fond of it since I just call it "good business brainstorming" or "good problem solving."

by compare 12y ago

pitchups 12y ago

From the Wikipedia article: "This approach differs from the scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking starts without preconceived problem definitions and solutions, in order to discover hidden parameters and alternate optimized paths to the goal." Airbnb experimented with a different approach by going out and taking better pictures themselves, rather than the using the preconceived notion that startups should never do things that do not scale.

idlewords 12y ago
That doesn't sound like any scientific method I know.
- andyidsinga 12y ago
  was thinking the same thing ..how about a hypothesis and an experiment to test it :) it seems to me design and scientific method need not be separate at all... i worked with some good designers at ziba on my last project and they were effectively following a scientific method - hypothesis for design, rapid implementation, then testing with users, observe and repeat. ( was fun too )

GFischer 12y ago

I attended a workshop on Design Thinking, the tl;dr version is here (a PDF which I recommend especially for startups): http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf http://dschool.stanford.edu/wp-content/uploads/2011/03/Bootc... even better, try to get into the Stanford course (they give open, 4-hour workshops, the last one was full) http://dschool.stanford.edu/ http://dschool.stanford.edu/ Edit: they also have a virtual "crash-course": http://dschool.stanford.edu/dgift/ http://dschool.stanford.edu/dgift/ I was shown some of the materials students made (in full Stanford courses, not in the 4-hour introductory workshop :) ), and they were amazing. I observed that one thing Americans have over students in my home country/culture is, they're way more likely to learn how to make awesome presentations :) .

tensor 12y ago

Design Thinking is the new MBA, but coming from a design background. I'm not that fond of it since I just call it "good business brainstorming" or "good problem solving."