This advice really applies to all walks of life. If you're running a start-up (mine is gopaperbox.com), this is how you should treat your customers. More than

This advice really applies to all walks of life. If you're running a start-up (mine is gopaperbox.com), this is how you should treat your customers. More than likely there is someone that does something similar to you. The best way to win is to treat your customer with the utmost respect and be as fair as possible to them. Cliche advice, yes, but it is absolutely integral to success.