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ClickInsights – One Click Email Surveys for Instant Feedback

26 points by tonyhill 12y ago

tonyhill 12y ago
My inspiration came from my own SaaS product. I’ve been sending out these one-click email surveys to my inactive users getting feedback on why the product might not be a good fit. The response rates from these are huge. I also noticed several other SaaS products starting to send out emails like this, but no real solution out there to bring all the data together in an informative way. Until now :)
comeonnow 12y ago
First thing I noticed is how much content is missing from disabling JavaScript. I know I know, "who disables JavaScript these days," just saying...
- tonyhill 12y ago
  Ahh good one! It was those silly animations in the theme I used. I turned them off :)
namenotrequired 12y ago
I was looking for something like this just yesterday. I hope we can use this soon!
- tonyhill 12y ago
  That's awesome!
bernatfp 12y ago
This is one of these very simple yet useful ideas. It's much more likely my subscribers will respond to one question by clicking than by having to reply my email.
- tonyhill 12y ago
  I appreciate that. We're all busy and don't have time to answer 25 question surveys (or even 5) and I pretty much never answer surveys unless I'm head over heels about the company/product like Evernote. (Sorry for the delay, HN seems to be limiting how quickly I can respond to people).
dusing 12y ago
Such a simple yet awesome solution. I'd love to see A/B stats on response rate because it looks like you would get a hefty increase.
- tonyhill 12y ago
  Me too! I know Fluency Media blogged about this and they saw a 21% response rate and even saw the unsubscribe rate drop. I think we'll have lots of case studies in the future.
chandika 12y ago
This is great. I've found a lot of success with emailing users with a single question in a short email. (~30% response rate). Do you have any numbers on people responding via clicking survey links vs. normal text responses?
- tonyhill 12y ago
  That's huge! I'm looking to partner with a few companies to put together some case studies - before / after. Right now, I'm using this one-click answer concept for people who sign up for early access to this and I'm getting a really great response rate like you.
mmclau14 12y ago
This sounds cool. Would be great for gathering big data for research. Or just for fun. :D
benarent 12y ago
Nice App Tony. We've been using Temper.io and promoter.io for NPS on support and a few features. We would love to use it at Airbrake.io
- tonyhill 12y ago
  Temper.io is awesome and that type of feedback across different channels is super smart. I think being able to come up with specific responses with CI will give you some great data on really specific things among your product and service. I haven't heard of promoter.io but looks like a solid implementation for NPS. I'll be sure to get you guys in asap!
dang 12y ago
We took "Show HN" out of the title. Show HNs are for things that people can play with now. Email signups are excluded: https://news.ycombinator.com/showhn.html https://news.ycombinator.com/showhn.html.
- tonyhill 12y ago
  Ahh good call and my bad. Thanks for doing that!

26 points by tonyhill 12y ago

My inspiration came from my own SaaS product. I’ve been sending out these one-click email surveys to my inactive users getting feedback on why the product might not be a good fit. The response rates from these are huge. I also noticed several other SaaS products starting to send out emails like this, but no real solution out there to bring all the data together in an informative way. Until now :)

comeonnow 12y ago

First thing I noticed is how much content is missing from disabling JavaScript. I know I know, "who disables JavaScript these days," just saying...

tonyhill 12y ago
Ahh good one! It was those silly animations in the theme I used. I turned them off :)

namenotrequired 12y ago

I was looking for something like this just yesterday. I hope we can use this soon!

tonyhill 12y ago
That's awesome!

bernatfp 12y ago

This is one of these very simple yet useful ideas. It's much more likely my subscribers will respond to one question by clicking than by having to reply my email.

tonyhill 12y ago
I appreciate that. We're all busy and don't have time to answer 25 question surveys (or even 5) and I pretty much never answer surveys unless I'm head over heels about the company/product like Evernote. (Sorry for the delay, HN seems to be limiting how quickly I can respond to people).

dusing 12y ago

Such a simple yet awesome solution. I'd love to see A/B stats on response rate because it looks like you would get a hefty increase.

tonyhill 12y ago
Me too! I know Fluency Media blogged about this and they saw a 21% response rate and even saw the unsubscribe rate drop. I think we'll have lots of case studies in the future.

chandika 12y ago

This is great. I've found a lot of success with emailing users with a single question in a short email. (~30% response rate). Do you have any numbers on people responding via clicking survey links vs. normal text responses?

tonyhill 12y ago
That's huge! I'm looking to partner with a few companies to put together some case studies - before / after. Right now, I'm using this one-click answer concept for people who sign up for early access to this and I'm getting a really great response rate like you.

mmclau14 12y ago

This sounds cool. Would be great for gathering big data for research. Or just for fun. :D

benarent 12y ago

Nice App Tony. We've been using Temper.io and promoter.io for NPS on support and a few features. We would love to use it at Airbrake.io

tonyhill 12y ago
Temper.io is awesome and that type of feedback across different channels is super smart. I think being able to come up with specific responses with CI will give you some great data on really specific things among your product and service. I haven't heard of promoter.io but looks like a solid implementation for NPS. I'll be sure to get you guys in asap!

dang 12y ago

We took "Show HN" out of the title. Show HNs are for things that people can play with now. Email signups are excluded: https://news.ycombinator.com/showhn.html https://news.ycombinator.com/showhn.html.

tonyhill 12y ago
Ahh good call and my bad. Thanks for doing that!