Essentially: outreach. Reach out to relevant bloggers to offer to do a guest blog post and to relevant podcasters to get interviewed. Some podcasters will char

Essentially: outreach. Reach out to relevant bloggers to offer to do a guest blog post and to relevant podcasters to get interviewed. Some podcasters will charge you to be interviewed. Consider starting your own podcast about working out. It's actually not much harder than recording MP3s, publishing a RSS feed, and applying to iTunes.