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My startup blogs about healthcare innovation -- analytics, software, startups, mobile, medical research, process, etc. Link: http://www.additiveanalytics.com/b
by lauradhamilton 12y ago
My startup blogs about healthcare innovation -- analytics, software, startups, mobile, medical research, process, etc.
Link: http://www.additiveanalytics.com/blog/ http://www.additiveanalytics.com/blog/
How do I choose topics? I look over Google Scholar, Google News, PR sites, and government sites and find what seems interesting to me -- ideally stuff other people haven't written about. Then I write about that.
I promote the content via twitter (@addanalytics), LinkedIn, Google+, Facebook (totally worthless so far, maybe I am doing it wrong), sometimes Hacker News.
Does blogging work for your business? Yes, I've gotten some good leads via blogging. It has also improved my search engine rankings a bit although it's not magic.