> We currently have < 1% opt outs. I have a feeling this may be because even "Close Buttons" on ads have a reputation for being untrustworthy. I've drilled it

> We currently have < 1% opt outs. I have a feeling this may be because even "Close Buttons" on ads have a reputation for being untrustworthy. I've drilled it into the heads of all of my not-so-computer-savvy relatives to NEVER click anything on any ads, even if it looks like a close button. They often aren't. (Telling mom and pop that clicking on 'em will give you viruses is very effective.)