Good article highlighting the equally valid modes of rationalising different options. A useful book that can help one think through these (and many more) types

Good article highlighting the equally valid modes of rationalising different options. A useful book that can help one think through these (and many more) types of decisions is "The Founder's Dilemmas"[1]. In it, Wasserman (former professor of mine) explores the trade-offs one must make in founding, with examples. Very helpful. [1] http://www.noamwasserman.com/book/ http://www.noamwasserman.com/book/