In my opinion, the market for the auto industry is divided into two major groups, there's the group that views cars as a means to an end whether this end is an

In my opinion, the market for the auto industry is divided into two major groups, there's the group that views cars as a means to an end whether this end is an upgrade in status or getting from point A to B, and the group that actually likes to drive and buys cars for the pleasure of it. I think even in the younger generation this division exists. Granted the latter group is a minority but it accounts for(or will account for when they can afford to) sales in the sports car sector and activity in the tuning sector. But is this such a change from past? The words in the adverts may have changed from freedom to self driving and electric but has the landscape really changed? I don't think so. There's always a market segment that looks at what cars bring and not the cars themselves. It's up to the auto industry to figure out how to meet today's needs. Personally though i will still line up for that Aston Martin, i am the other kind.