As someone whose done work on "human subjects" during grad school, this is also a fireable offense, even in some deeply protective places like academia, except

As someone whose done work on "human subjects" during grad school, this is also a fireable offense, even in some deeply protective places like academia, except that this is a private company and can vaguely claim user consent. As for how this would have played out in any other research setting: http://www.thefacultylounge.org/2014/06/how-an-irb-could-have-legitimately-approved-the-facebook-experimentand-why-that-may-be-a-good-thing.html http://www.thefacultylounge.org/2014/06/how-an-irb-could-hav...