We believe this is a significant finding . The contagion effect should be seriously looked at by organisations/brand which is engaging its (prospective) custome

We believe this is a significant finding . The contagion effect should be seriously looked at by organisations/brand which is engaging its (prospective) customers significantly through social media channels for marketing, campaigns and reputation management. A number of organisations today are involved in setting up dedicated customer care handles on FB,Twitter,G+ so on.. Social media is increasingly transferring the power to the end users/customers. Perhaps it's high time for organisations to make sure that their business creates either a positive or a negative contagion effect on FB and other social channels. The contagion effect also means that probably we have more work to do on Social media monitoring and analysis front going forward!