"They are explicitly told by executives to make things fresh" What does this even mean? It reminds me of the design-by-committee meeting to add Poochie to Itch

"They are explicitly told by executives to make things fresh" What does this even mean? It reminds me of the design-by-committee meeting to add Poochie to Itchy and Scratchy. "It needs to be more dynamic. More proactive. More ATTITUDE!"