"Strategic Management" Fred David, http://amzn.com/0132664232 http://amzn.com/0132664232 Some people find it too academic but it covers pretty much all of the

"Strategic Management" Fred David, http://amzn.com/0132664232 http://amzn.com/0132664232 Some people find it too academic but it covers pretty much all of the essentials of strategy and business policy practices.