I remember seeing some statistical evidence that women in particular are more responsive to ads to 'learn to code' than 'learn to program'[1], which would ring

I remember seeing some statistical evidence that women in particular are more responsive to ads to 'learn to code' than 'learn to program'[1], which would ring true with my personal experience where I notice I often describe myself as 'learning to code' rather than to program. [1] But I can't remember where I saw it and googling hasn't helped me to find it... :/