Seconding the pandoc approach. I've written articles in markdown (+citeproc) and then used pandoc to convert to LaTeX or MS Word. Easy, clean and elegant. I thi

Seconding the pandoc approach. I've written articles in markdown (+citeproc) and then used pandoc to convert to LaTeX or MS Word. Easy, clean and elegant. I think it provides all the things that these people want, without needing to reinvent the wheel or make yet-another-markup language.