Just a stab in the dark, but there could be several reasons to try a font like Verdana: 1) Cheap licensing fees. The best typefaces cost plenty of money to use

Just a stab in the dark, but there could be several reasons to try a font like Verdana: 1) Cheap licensing fees. The best typefaces cost plenty of money to use. There is a recession going on but.. c'mon.. you know? 2) It is a challenge to set and make professional use of a shitty typeface. Perhaps this was a ballsy exercise in flaunting an anti-elitist sort of position by using a "proletarian" font. Who knows? I used to get into friendly, though heated, debates with a friend who would accuse me of being an academic typographer. As a defense, I challenged him to make good use of a junky font like Times New Roman to determine who actually had skill and who was a stylistic fashion whore. Maybe this is some such attempt by the designers, I don't know? I kinda have a hard time believing that the print designer(s) for Ikea of all places simply made a bonehead error by using a screen font for print. Just my 3 million bajillion cents. Side note: if anyone has a magical potion that helps to make a succinct point, I'd like to have a teaspoon or so :D