I'm curious. To people who have purchased bitly, why? I feel like setting it up would take as long as writing your own. My very first web project I ever did was

I'm curious. To people who have purchased bitly, why? I feel like setting it up would take as long as writing your own. My very first web project I ever did was to write a url shortener and it took me less than an afternoon. A good engineer I'm sure could do it in less than an hour. For the price, what does it get you?