Thanks for the quick lookup. I did some dig on some sub-domains as well. Indeed looks like they have a wild card for sub-domain mapping. I wonder then what is

Thanks for the quick lookup. I did some dig on some sub-domains as well. Indeed looks like they have a wild card for sub-domain mapping. I wonder then what is the extra advantage/feature that om and cbs are getting. Anyone can brand their bit.ly shortened url with or without bit.ly's consent