Here's another paper that's relevant to this topic: http://www.qubitproducts.com/sites/default/files/pdf/most_winning_ab_test_results_are_illusory.pdf http://w

Here's another paper that's relevant to this topic: http://www.qubitproducts.com/sites/default/files/pdf/most_winning_ab_test_results_are_illusory.pdf http://www.qubitproducts.com/sites/default/files/pdf/most_wi.... And discussion here: https://news.ycombinator.com/item?id=7287665 https://news.ycombinator.com/item?id=7287665