Sounds kind of like how Kodak died out. It failed to anticipate the speed at which the market would shift into digital imaging and did a crappy job at entering

Sounds kind of like how Kodak died out. It failed to anticipate the speed at which the market would shift into digital imaging and did a crappy job at entering other non-film markets (printers, cameras, etc). It's cash cow rapidly shrank to the point it couldn't fund viable entrants into new markets.