What other specifics could he have included? He showed his methodology in finding a problem, the way he found customers [including the copy in his ad], how he

What other specifics could he have included? He showed his methodology in finding a problem, the way he found customers [including the copy in his ad], how he structured a email course, and the final product. The only other thing he could have included would have been the copy he used in the email course. This blog lays out a very clear framework you can operate within, so I dont really understand where you are coming from.