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What surprised me more was that the Canary Islands was one of the first markets for IKEA (before 1985). I mean, the Canary Islands before Madrid or New York? WT
by naterator 12y ago
What surprised me more was that the Canary Islands was one of the first markets for IKEA (before 1985). I mean, the Canary Islands before Madrid or New York? WTF? I can only assume they were using as a test market, like Kansas City for Google Fiber, but still... wow!
- kalleboo 12y agoA lot of IKEAs early international expansion was franchisees, so it's probably more a question of someone there was interested in starting a franchise than that IKEA made a conscious decision that it was a market they were interested in.
- rickisen 12y agoWell there are a lot of swedish stuff in the Canry islands. It's probably the number one holiday spot for Swedes. Or at least it was back then. Just walking down the beach there you'll hear swedish everywhere. And there are plenty of swedes who owns a house there...